If you’re looking to hire a logo designer, then visit my portfolio and shoot me an email. The new version of what is essentially the official. The wordmark serves as the teams secondary logo. Ultimately, the designer will determine which type of logo suits you best.Īlso, check out my other article where I walk you through my logo design process. The Eagles have decided to tweak their look a bit by adopting a new wordmark moving forward. There's no "fast rule" to determine which type of logo will work best for your brand. I've described some of the advantages and disadvantages of each approach above, but ultimately it depends on many factors, such as your brand name (length, pronunciation), your logo idea, your industry etc. ![]() When is best to use each different type of logo? Conclusionĭeciding on the style of your logo should be one of the very first steps in developing your brand identity. They can pose legibility issues when miniaturized. Mascot is a great option if you want to create a fun, playful, and approachable brand image. A mix of a wordmark, with a pictorial/abstract element.įor example, Adidas logo uses the three stripes symbol (abstract mark) together with the name (wordmark).Īlso, a lot of food brands use some kind of character as their logo, just like Pringles for example.īut even a tech company like Tunnel-Bear (which is a VPN provider) is successfully using a mascot for its logo. Combination logoĪ combination logo mixes the elements of both: a text-based logo, with a pictorial or abstract symbol. It requires heavy marketing to imbue meaning into it. Works effectively for large companies with numerous and unrelated divisions. To put it simply, an abstract logo tries to convey a big idea using some ambiguous symbol. The Mastercard logo is so simple (just two circles) yet so iconic and recognizable around the world. Yet another great example of an abstract mark is definitely Mastercard’s logo that composes of just two overlapping circles-red and yellow (plus orange in-between). The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. (Or sometimes a lettermark with a wordmark.) In this common type of logo, the wordmark can be above, below, next to, or inside of the symbol.The swoosh simply suggests speed and dynamism-it’s so simple, yet so original.Īnother example of a great abstract logo would be Chase’s octagon logo. The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. You may print it over backgrounds and photos if theres enough contrast. Never screen the wordmark or print over it. For example, on a two-color, purple-and-black printed piece, use the black version. Over time, through repeated exposure, the symbol itself became associated with the brand. Wordmark and Logo Specs & Extra Info Color Use the wordmark in the Universitys official Colors or use it in black and white. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Pictorial marks are the opposite of wordmarks. Many fashion designers use handwriting wordmarks. They’re often stylized signatures representing brands that revolve around their founder. Handwriting-inspired logos feel personal. These casual scripts are less polished and more irregular. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Such logotypes have no symbols, imagery, or emblems. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmark logos follow a design including text- preferably the name of your firm or your product. Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. ![]() Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Examples of logos can be useful for clients during a brand identity project.
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